Category Archives: Retail Management

This student has done an in-site observation on a retail outlet. To find out more about the report, click this link: rmAssignment1-1

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A retail strategy mix involves a combination of factors: location, operations, goods/services offered, pricing, atmosphere and customer services, and promotion.

The first thing in retail promotional strategy is to decide on the promotional objectives. That is, what exactly that you want to achieve out of promotion? You can use promotion to clear old stocks. You may also do promotion to … Continue reading →

Customer communications are crucial for a store or nonstore retailer to position itself in customers’ minds. Various physical and symbolic cues can be used. Presenting the proper image — the way a firm is perceived by its customers and others … Continue reading →

Retail pricing is affected by a variety of factors including cost of sources and competition. Most retailers follow a fixed mark-on pricing strategy; others follow a market accepted priced strategy. There are also retailers who regularly introduce lose-leaders to attract … Continue reading →

Trade area analysis and mapping describe the characteristics of the area around a store or network of stores. Without accurate trade area definitions, you cannot measure the key statistics that impact a store’s performance. Use trade area analysis to aid … Continue reading →

The success of franchising partly depends on the selection franchisors make of their franchisees. Nearly all franchisors have a specific profile of who they are looking for to be part of their franchise network and system.